A Final(?) Word About Doo-Dads... To Paraphrase the Golden Rule...
After my Soulful Doo-Dads teleseminar a few weeks ago, I was asked a great question by an agent who had attended the show. He asked (very nicely) why I thought reusable grocery bags were cool (aka "soulful"), yet a meat thermometer sent with a personalized magnet with grilling tips was cheesy. He wasn't arguing with me, just curious. After all, I'd made the statement that I believe Doo-Dads should either be representative of the professionalism of the agent (no personalized fly-swatters!) and/or be of true value to the recipient.
"So, JA, tell me - what's the difference? Why do you like one, but not the other?"
My answer? After stumbling around searching for just the right response to clear things up for him, I came up with this little piece of brilliance:
"I dunno. I just do."
And that answer might actually be good enough. It comes back down to the Golden Rule - to paraphrase:
"Doo-Dad unto others as you would like to be Doo-Dad'ed unto!"
I can't possibly know for sure what my sphere would find useful or valuable (although I can probably accurately guess what they'd find stupid or cheesy). So, perhaps the best I can do is to ask myself what I would like, what I would appreciate, and what I would keep...
And Doo-Dad (or not) accordingly...
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A Final(? ) Word About Doo-Dads… To Paraphrase the Golden Rule…
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After my Soulful Doo-Dads teleseminar a few weeks ago, I was asked a great question by an agent who had attended the show. He asked (very nicely) why I thought reusable grocery bags were cool (aka "soulful"), yet a meat thermometer sent…
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Turning Online Leads into Real World Clients - A Free SWS Teleseminar
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"Internet leads are a waste of time! "
Have you ever said that to yourself? Especially after following up and following up and following up with lead after lead after lead and finding yourself with.. zippo? It's a common topic on on…
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Doo-Dad Etiquette - Don't Let Your Doo-Dad be a Burden to Your Sphere…
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On Wednesday evening, we did a show in the SWS Virtual Studio about Doo-Dads - y'know, those customized promotional trinkets we hand out to our spheres of influence throughout the year, but especially during the holidays?
During the show, we…
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It's Soulful Doo-Dad Time! A Free SWS Teleseminar
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It's that time of year again when our thoughts turn to… doo-dads!
What's a doo-dad, you ask?
A doo-dad is a promotional item, usually customized, that we send out to our spheres of influence with the goal of reminding them that we…
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Who's Driving Your Bus? Do Your Sellers Tell You What to Do?
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Ahhhh… back from vacation… and I must confess it's awfully darn cool to GO to the beach and then come HOME to the beach!
Anyway, here's a follow-up to my last pre-vacation blog about the show Loreena Yeo and I did together in the…
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"I Sit Back and Wait For Offers! " Seriously? Yep.
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The other night, Loreena Yeo and I did a show at the SWS Virtual Studio on the topic of getting listings SOLD quickly. And yes, assuming there is a buyer in existence for a property it is entirely possible to sell a house in a matter of weeks, not…
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