Selling Soulfully with Jennifer Allan


Ten Ways to Show Your Seller You Don't Care (2013)

Continuing on my latest theme of Ways to Make Your Seller Happy (or not!), here's another re-post of a blog I wrote several years back after a disappointing experience I had personally with a listing agent...

"Ten Ways to Show Your Seller You Don't Care!"

It's easy! Just follow these simple steps...

1.  Don't send your seller a copy of the MLS listing entry to get his feedback.

2.  Don't let him know when his house officially goes "on the market."

3.  Don't offer to do an open house, and be sure to argue with him if he asks you to.

4.  Don't call the seller after your open house with feedback.

5.  Don't call the seller after you show his house with feedback.

6.  Don't call after the first few showings just to check in.

7.  Don't monitor showings, but the next time you talk, ask "Have you had any showings lately?"

8.  Put up a brochure box, but never fill it (or let it stay empty after the first batch is gone).

9.  Don't send the seller copies of your advertising.

10. Don't contact the seller at all until it's time to ask for price reduction or to extend the listing.

If you follow these simple instructions for each and every one of your listings, you will be assured a long, glorious career of prospecting, prospecting, prospecting to keep that pipeline filled! You'll never have to worry about repeat or referral business distracting you from your all-important prospecting schedule...


It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comment balloon 6 commentsJennifer Allan-Hagedorn • June 05 2013 05:35AM


I agree with most of these.  Some are personal preferences.  But I always discuss what my clients want from me after the initial paperwork.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 7 years ago

Great list Jennifer. It's not rocket science. Just do the right things and you'll be successful!

Posted by Donna Foerster, Metro Denver Real Estate Assistant (HomeSmart Realty Group) about 7 years ago

Two I see all to often...

1. Don't answer phone calls or return messages.

2. Don't answer emails.



Posted by Glenn S. Phillips, CEO, Lake Homes Realty / (Lake Homes Realty) about 7 years ago

THis is great - I am sending it to  my admin just to remind everyone what the end results are when the seller isn't happy!

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) about 7 years ago

Good list!  Cliff note version: dont care or communicate.

Posted by Kathleen Frawley, South County Sacramento, 916 730 4404 (Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento) about 7 years ago

This is so helpful Jennifer. I am turning it into a "DO" list just so that I don't forget something!

Posted by Bridget Gelderman, MBA, Assoc Broker, Lake Wallenpaupack & Poconos almost 7 years ago

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