Selling Soulfully with Jennifer Allan


The Proper Care & Feeding of Sellers From Listing to Contract - a Free SWS Teleseminar

Free TeleseminarEspecially for Rookie Agents (but everyone is welcome), this teleseminar show is about what happens (or SHOULD happen) between the time you get your new seller client's signature on the listing agreement and that glorious day you go under contract.

Contrary to what some seem to believe, there are a LOT of things that a listing agent can (and should) do once the sign goes in the yard, way above and beyond the 3P's (Put a sign in the yard, Put it in the MLS, Pray). Things like communicating with the seller every day during the first week and on a regular basis thereafter. Making sure the seller approves your MLS listing. Keeping up with market activity in the area and ensuring the seller knows you are. Checking in on your listing in person every week or so. Verifying with the HOA what the seller told you about it. Soliciting and communicating showing feedback. Updating your photos when the season changes. And so much more.

You do these things not only because they make your seller happy (which is certainly not an insignificant reason!) but also because the more in touch with your listings you are, the more likely they're going to sell, and when your listings sell, everyone wins. 

So, on November 10th, we'll discuss all these things a listing agent should be doing during the listing-to-contract phase, based off of Jennifer's New-Listing Checklist which you can review at the SWS VIP Lounge here:  

During the show we'll cover topics such as:

  • What you need to do right away once you have a signed listing agreement
  • What you need to make sure your seller does prior to going on the market
  • What you need to do one week, two weeks, three weeks (and beyond) after the list date
  • What sorts of things (and when) to communicate to your seller throughout the process
  • How to communicate feedback
  • Proactive steps to take to head off problems before they arise
  • And... whatever else we think of to tell you about!

Sound like fun? If so, please mark your calendar and join us on November 10th!


Date: Thursday, November 10th, 2011
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern
Duration: 60 - 75 minutes
Equipment Needed: A computer with a high-speed connection and speakers or a telephone.
Cost: Free, but you must register, below. 



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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comment balloon 6 commentsJennifer Allan-Hagedorn • November 09 2011 07:28AM


This is wear the rubber meets the road - and where a lot of realtors fall flat on their faces - thanks for sharing!

Posted by Marcia Kramarz, CDPE,LMC,CBR (Re/Max Executive Realty) over 6 years ago

Jennifer,   I'm not a rockie agent - but I am signed up for this teleseminar.  I'm currently reading my third book that you have written and I LOVE all of them.  Your advice and insight really speak to my "soul."  Thank you so much. 

Posted by Vicki Pedersen, Providing Exceptional Real Estate Service (Pedersen Real Estate) over 6 years ago

I'll be downloading this one for sure!! This is my favorite form of prospecting ;)

Posted by Karen Salmon, Okotoks Real Estate Agent (Royal LePage Benchmark) over 6 years ago

Jen!!!  Is the webinar available for viewing?  I couldn't make it this morning.  Thanks!

Posted by Former Agent (None) over 6 years ago

Hi Aimee - it's not available yet - hopefully later this morning. It'll be posted to Club SWS ( and added to the bookstore ( It was a good show, I think!


Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 6 years ago
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Posted by aitrlpame about 6 years ago

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