It was such a hit last year that we thought we'd do it again... A show about selling real estate without selling 
your soul!
This Thursday morning, I'll have two SellWithSoul-minded real estate agents who follow SWS principles and are - gasp - SUCCESSFUL! Even though they aren't selling their souls to make it happen!
My guests will join me in the SWS Virtual Studio and tell you how they run their businesses without resorting to icky, cheesy, intelligence-insulting tactics. How they've done it their way, using techniques and strategies that feel right to them, that don't make their skin crawl or reduce them to smiley-faced, cheesy real estate hucksters. How they've resisted the pressure of their brokers, trainers and associates to Suck it Up and Just Do It in the interest of generating business... if that "it" is something they don't feel comfortable doing.
Here are some of the topics my guests will address:
- Is it possible to be "soulful" from Day One, or is a certain level of Old School practice a necessary part of getting started?
- What prospecting activities have you been encouraged to do, but refused?
- Did you ever consider doing and/or implement any prospecting strategies that conflicted with your gut? If so, what was the outcome?
- Have you ever gotten flack from your broker for not being willing to implement prospecting techniques you were uncomfortable with?
- When things aren’t going well, do you ever question yourself as to whether or not you should continue doing things your way, or if maybe your gut instincts are leading you wrong?
Be assured, this is not a sales-pitch for any SWS program or product. Just an hour or so of intelligent, common sense discussion on ways to succeed selling real estate without becoming someone you don't recognize... or even much like.
Join us?
The DETAILS
Date: Thursday, October 27th, 2011
Time: 8am Pacific / 9am Mountain / 10am Central / 11am Eastern
Duration: 60-90 minutes
Equipment Needed: Computer with high-speed Internet access or a telephone.
Cost: Free to attend live, but you must register below:
Great blog with some really good info. Thanks for the good job. Keep up the good work. Good luck
Jennifer, I read Sell with Soul before I got licensed and loved it. I haven't got in on any of your webinars or teleseminars up to this point so I'm definitely getting signed up for this one. I can't wait to learn something new tomorrow!
Hi Jen, thanks for putting this together. Will you be recording the session?
Aimee- of course! It'll be posted afterwards at Club SWS (www.clubsws.info).
Jennifer, what a great telesemiar today, my wife joined in and we tried to get one of our new agents (she is studying to take her exam this week) to join in.
You need to offer an SWS certification, I would love to have an SWS Certified real estate company that other agents and brokers would know and respect.
I'd like to see more SWSers in Canada! Maybe we need a group on facebook?? I'd love to have a way to share more ideas!
Karen - you were awesome! Got lots of good feedback for both you and Jennifer... There are a lot of Canadian SWS'ers - I'm working on creating a better way for us to connect and communicate... stay tuned.
John - So glad you enjoyed it! And I actually sort of do have a SWS broker certification - it's informal at this point, but track me down if you want to know more about it.
Hi Jennifer:
Just saw your article and unfortunately I have missed the discussion.
I red some of your comments that it was recorded and I will visit your site to listen to it.
Thank you for putting it all together.
Happy Friday!
Do you have to be a REALTOR to be successful with SWS? For several months now, I've had the notion of an agency that is not part of the NAR community. Eventually, I think technology will allow it to happen but not so sure about here and now. Your thoughts?
Randy - you definitely do not need to be a member of NAR to SWS... I actually wasn't at one point in my career. The two aren't related at all unless your MLS requires Board membership for access.
I'm actually rolling an idea around in my head about a business model that wouldn't need MLS access at all... but it's still in the early stages of creative development ;-]