A few months ago, I was contacted by one of my customers who had just purchased my Listing Analyzer for Expired Listings which is a dandy little tool to help agents figure out why an expired listing didn't sell with the previous agent... and what they can (and should) do better this go-around.
She was a little miffled by something she saw in there - specifically - my implication that the previous listing agent "failed" to sell the house and that somehow, that was HIS/HER fault!
She asked me: "So, Jennifer, you're saying that if I can't sell a listing, it's MY fault?"
Yes. That's exactly what I'm saying.
Are you a bit miffled with me now, too? ;-]
Here's the thing.
When a seller wannabe honors us with his business, we agree to take on a serious responsibility. Our job as a listing agent, when done right anyway, entails far more than just getting some signatures on an agreement, putting a sign in the yard, entering some words into the MLS and installing a lockbox. More than just holding open houses, creating pretty brochures, taking good pictures and pursuing buyer feedback. More, even, than just pricing properly!
It's our job to know:
1) if the property is sellable at all (not all are), and,
2) what it will take to sell it and,
3) how to effectively communicate with the seller wannabe so that he understands and accepts how his actions and decisions affect the final outcome, and how to inspire him to do his part.
So, Ms. Smarty Pantz, are you saying YOU sold all YOUR listings because you're so freakin' perfect?
Nope. I didn't sell all my listings and I'm far from perfect. But when my listings didn't sell, I'll be the first to say it was MY FAULT.
Agree? Disagree? Unsure? Tell me!
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