Selling Soulfully with Jennifer Allan

Jennifer, the house would sit on the market and expire so you can come in and get the job done--that's what would happen! 

My biggest beef...Pricing is the key to it all.  I post about it often, because it is SOOOO important.  You have to do a little work to get it right.  If you are right everything else will fall into place.

Priceless!!!

These days, I only go back 3 months for comps.  If I don't find anything that sold within the past 3 months, I look at what is active in MLS and for how long.

We real estate agents want to be valued as professionals. This means keeping up with our market (on a daily basis!) and learning new strategies when the old ones become obsolete. Our world is changing! The old methods and certainly the old comps are irrelevant today.

Sorry - I seem to be on a soapbox these days about the topic of listings! But I really do think that if we all (or at least some of us) strive for a higher level of competence and professionalism, we can make a difference!

What is, is. Let's figure out how to work with WHAT IS and show the world that we Reeeel-a-tors are worth the hefty commissions we charge! This may be a golden opportunity!!!

Rah Rah!

Jennifer - How did you get so smart? I love this blog as well as your previous one! Thanks!

Awwwww shucks. Good genes, I suppose, along with a Mom-Given dose of common sense...

THANKS!

Well said ... This point goes for our customers too ... they see the price the neighbor paid two years ago and think that they should get at least the same.  Funny thing is it does not matter how smart the person is, when it comes to their own house they can only see things through rose-colored glasses.

Case in point.  My brother sold his San Diego home and made $300k moved to DC and even though he knew he would only be there 2 years bought a home and spent $50k on improvements.  Home comped $40k less than he paid when he sold this past spring --- even after the improvements.  My brother the doctor told me when he bought the property that he assumed that home prices would at least go up 5-7%.

Point being, as real estate professionals, one of our jobs is to keep the emotions out of the transaction ... that can be a hard job.

Your real estate agent priced your home using early 2007 comps?

I love this statement: Another word for overpriced listing..... or waiting for the market to catch up with the listing price in the future. I learnt well!

And what if your agent used houses that don't comp AT ALL, just because they were too LAZY to find the real ones?

That's the one that really burns me up!

And what if you wore clothes that are more than 10 years old. Professionalism needs to be all encompassing.

Thats what I just went through last night on my appointment for a listing...I only went back to July. I told them the price was going down while we were talking.

Neal - Florida scares me! How did the sellers respond to THAT statement?

Rob - Oops - I live in ratty yoga pants... but since I work from home, I guess it's okay. Good point.

 

 

Jennifer - this is great. can i get permission to use that on the next 5000 postcards I send to strangers? ok, how about can i use it in any other format. it is priceless. it is priceless. did i mention...it is priceless.

Yes, JMac! Cause you're so special. And thank you.

This is short, sweet and to the point.  Love it!