Selling Soulfully with Jennifer Allan

My guess is that these scripts slightly show that a person you are calling is not that important to you. It does serve as a protection for a rejection, however.  :)

What works for Jim might not work for you but his information is interesting, I don't know that I agree with everything but it is still one point of view to consider. So what bugs you so much about them?

Edite - Interesting observations - and I totally get what you're saying about "protection!"

Gaylen - I think Jim's approach is okay - not great - but better than others I've seen. There's just one thing that gets me... I'll share soon.

Could what gets to you is the way he approaches is SOI lacks sincerity?  There is nothing that demonstrates that he nutures his realtionship with his SOI, he only calling them because he wants something.  People can be turned off by that especially if it has been a while since he has talked to them.

Jennifer,

I use/teach

"I was driving through your neighborhood and realized I had not talked to you in forever ... can we meet for coffee or breakfast?"  It acknowledges the error by the agent for not keeping in touch and offers to make amends.

Every agent is different and the purpose of iSucceed (you do know that it is a part of the company I am partnered with) is to offer different approaches to different issues.

Denver is great ... cold today ... my parents dog has not left me alone, which is great.

Go Rockies

Theron - Yes - that is absolutely true. Not what I'm fishing for, but another good observation!

Allen - yeah, I realized after I posted this that the writer of the article was probably an associate of yours! Your script is much better AND it eliminates the VERY THING that bugged me about Jim's version. But no, not the answer I"m looking for.

Speaking of dogs... I lost one yesterday. Found him dead in the creek. Very strange (and sad).

 RIP Bear-Bear

 

Sorry to hear about BEAR ...

iSucceed uses outside MENTORS so I take no offense.  So what bugs you?

J-Dawg - I am in the middle of a wonderful brunch, but, after a quick perusal (I try to get to you right away), I am more inclined to have the focus on those I call than having the focus on me. If it has been awhile, I prefer admitting it up front and asking how they have been. Houses exist and become homes only through the process  of living that occurs inside. I would rather focus on the living than the bricks, mortar and steel.

more later......the french toast is exquisite.

Jennifer~ these don't sound terribly bad to me especially since most real estate agents are accused of never keeping in touch after the deal has closed.  Maybe what you're looking for is that these contacts not being done face to face or that the client is only being thought of as an afterthought of driving through the neighborhood. 

So sorry about your dog.  All of my pets are my babies and my heart breaks to lose one.

 

They aren't awful at all. As you imply, Lisa, better than nothing, that's for sure!!

Here's what caught my eye.

Okay, I'm reading the first few Opening Lines. I'm confused. I thought this article was about your Sphere of Influence... but these "openers" sound like the person on the other end doesn't know who you are. They sounds like opening lines for a cold call...

Specifically... "Hi, this is Jim from ABC Realty..."

I guarantee you, every single person in my SOI of 300-ish knows my name and knows who I am (and they don't care who I work for).

I'm not saying that my entire SOI are my good friends - no, not at all. I don't really have that many friends! But honest to gosh, I wouldn't dream of calling someone up and pretending to have a relationship with them if I thought I had to remind them who I was...

Perhaps Jim and I just have a different definition of Sphere of Influence.

Jennifer, so sorry about Bear-Bear.  Sad.

Thanks for sharing this observation.  What you're saying makes sense.  My SOI would get first and last name (I won't assume I'm the only Maggie they know) but they won't be given the ABC Realty speech.

Hi Jennifer,  Thank you for the information. It will come in handy for allot of people

You know, I like just calling my sphere and just asking them how they have been doing, everyone healthy, you that sort of thing. Eventually they will ask, or make a comment on the real estate market, and then you can go into your R.E. verbiage.

My guess is that you don't like them using their company in the greeting.  Just say, it's Jayne, not Jayne at Prudential.

Am I right?

Jennifer-

I'm so sorry to hear about your dog. I lost one of mine a couple months ago. It is devastating.

I agree that those lines sound just like that...pick up lines for Realtors. I usually follow along with Rob and the conversation tends to turn to real estate. If not, it was just good talking to them.

Why wouldn't you start by asking them how their weekend was, or how little league is treating their kids or any number of questions that don't revolve around oneself and work. 

I know what would bug me... They're stiff, lame and fake. And the personality trait that bugs me more than anything is fake! Why not just call and have a conversation, without expecting something in return? Or just keep them on a mailing list. My friends and family call me to comment on my postcards, just because they feel comfortable enough to be nosy. 

Sorry to hear about your dog. 

The call seems too impersonal and just a little bit pushy. Like no-one is going to see through your attempt to solicit them.

I agree, your SOI are folks that know who you are!  You should just be able to say, Hi, it's Nancy........

I'm so sorry about your Bear-Bear. 

Nancy - Thank you for the Bear-Bear condolences.

The goal of an SOI campaign is that the people who know you... know YOU - as a person first and a real estate agent second or third. So you shouldn't have to identify yourself as an agent when you're making "friendly" calls. Now, if it's purely a business call, not intended to nurture a relationship, then announcing your company affiliation is fine. Like when you call another real estate agent with an offer or question about a listing. But calling someone you consider SOI should be done with a friendlier tone. If they don't know who you are, they'll figure it out...

This is a good post and you have some good comments. I will look up the link.

I think if you treat your SOI that impersonal, you won't have much of an SOI.  I call them as a friend, and later in the coversation see if they or anyone they know needs some help with buying or selling.