Selling Soulfully with Jennifer Allan

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Why Begging for Real Estate Business Is Wrong and What to Do Instead...

Pout

If you've been around my blog for more than five minutes, you probably know how I feel about Begging for Business or Referrals. I don't like it. I don't think you should do it. I don't think you need to do it. I think it makes you look unprofessional, needy and, well, I'll say it again, unprofessional.

Was I clear?

Actually, probably not. When I use the word "beg" I'm not just talking about the literal definition of the word where you accost everyone you know and meet, and sob on their shoulder about your lack of business and beg them to find you a buyer or seller. No, when I say not to "beg" I'm also advising against "asking," "reminding," "incentivizing," and in many cases, even "appreciating."

"But... but... but..."

Yeah, I've heard all the but, but, but's and they don't sway me from my stance on the matter. 

So, what should you do instead? How DO you inspire the people you know and the people you meet to send you business if you don't ask/beg/bribe/remind for it?

Tee Hee... Here comes the pitch...

Join me on Saturday morning, January 16th for a freebie teleseminar on this very topic - "Alternatives to Referral-Begging." We'll talk about WHY it's wrong to beg for business and WHAT you can do instead to get the point across without discrediting yourself. And yes, as time permits, we'll address all the but, but, but's...

Details and Registration here
www.SellwithSoul.com/referral-begging

 

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Jennifer Allan, GRI

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Comments

I have not been in a position to beg for a listing, but I have had them beg me. (also check the spelling in your title.)

Posted by Heath Coker, Real Estate Broker, Cape Cod (http://www.CapeGroup.com & http://www.REindex.com) 7 months ago

But... But... Jennifer, "I'm never too busy for the ultimate compliment of your referrals..."

:D

Posted by Mike Jaquish Cary, NC, Real Estate (KELLER WILLIAMS® Realty) 7 months ago

Heath - THANK YOU! I kept looking at it and feeling something was wrong, but didn't see it. Glad you forced the issue! And... keep up the good work!

Mike - Blah blah blah

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 7 months ago

Jennifer,

"Blah blah blah?"

You said it better than I could.

Posted by Mike Jaquish Cary, NC, Real Estate (KELLER WILLIAMS® Realty) 7 months ago

Jennifer - Begging sucks and the numbers game sucks... I try to stay in touch with people via social media and email. I don't directly ask them for business. I just let them know i'm active by showing them property i've listed for sale and sold. SOI all the way! Great minds think alike. :)

Posted by Christopher Watters, Broker | Realtor(R) Austin Texas Real Estate (512-567-1597) (Watters International Realty, LLC.) 7 months ago

I hope I can listen in as long as I don't have to work that morning!  It will be interesting!  Begging for business is not the right way to get it!

Posted by Colorado Springs Realty Patricia Beck (Re/Max Real Estate Group, GRI, CDPE) 7 months ago

I will check it out - I don't want to beg for business, I want it to come to me!

Posted by Bridget Cella, e-Pro Realtor (Re/Max All Pros) 7 months ago
Jennifer, love the tease to find out the secret!!
Posted by Gary Woltal - Assoc. Broker REALTOR® SFR Dallas Ft. Worth (Keller Williams Realty) 7 months ago

HA!  I once had an agent remark that "Lenn will sell them a house if they beg".

PULL real estate marketing eliminates the need for begging for business.

 

Posted by Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) 7 months ago

I will register and be there. While I hear what you are saying it is also important foir people to klnow you are there so I will be listening to see how you walk that line

Posted by Charlie- All Mountain Realty 7 months ago

Charlie - and I'm sure you'll let me know how I do, won't you??!

Lenn - Love it!

Gary - Yeah, I'm such a tease...

Bridget - I hear ya, sister!

Patricia - I'm glad you agree ;-]

Christopher - You are SUCH a smart guy!!!

 

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 7 months ago

Posture is important. If people feel they are being pursued, they'll flee. If they feel they are with someone confident, they'll feel confident about doing business with them more often. 

Posted by J. Philip Faranda (J. Philip LLC) Westchester County NY 7 months ago

Registered!  Let's hear what we should do instead...

Posted by Wendy Rich-Soto (Keller Williams) 7 months ago

A lot of gurus subscribe to the "nail 'em down and hogtie them if necessary."  The entire system is based on harassment.  Small wonder people think of us in the same breath as used car salesmen. I really and truly don't want my sellers to tell people that the reason they chose me was because I "wore them down" or worse that they "felt sorry for me."

Posted by Ruthmarie Hicks (Keller Williams Realty) 7 months ago

Ruthmarie - yeah, sort of along the lines of "Hound them until they buy or die." Blech.

Wendy - I guess I better get on figuring that out! See you tomorrow!

JP - I do believe you're right! Good point!

Posted by Jennifer Allan, Author of Sell with Soul (Sell with Soul) 7 months ago

Hi Jennifer,

Love the "blech" at the end - very classy!  Goes with the used car salesmen motif nicely.

Posted by Ruthmarie Hicks (Keller Williams Realty) 7 months ago

I just listened to the audio from the show. It was great to have my instincts validated!

I recoiled in horror upon remembering that did some of the things mentioned in the show. Ugh. Blech. When I think of my past clients who have referred business to me, I can absolutely see the correlation to what kind of deal we did together and what kind of service I provided.

Posted by Lisa Schmitt (Coldwell Banker Honig-Bell) 7 months ago

There can't be anything worse than hounding family, friends, and whoever!  I missed this......is it possible to hear a recording of it?

Posted by Ann Allen ~ SRES ASP e-PRO REALTOR® ~ Birmingham Alabama Luxury Homes (Keller Williams Realty) 7 months ago

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