It's that time of year where thoughts turn to holidays and business plans. What to do, what to do in the new year to make it better than this last one?!
It's awfully tempting to seek comfort in traditional prospecting methods that have worked (?) for decades. Even if it sounds ghastly to you to knock on doors, call up perfect strangers or pester your friends for referrals; even if your bank account can't really handle an expensive mailing or advertising campaign, you figure... "heck, if it's good enough for so-and-so, it's good enough for me!"
Trouble is, and you know this deep inside, these traditional methods are cheesy. Uncomfortable. And increasingly ineffective as consumers tire of being marketed to. Combine your obvious discomfort in implementing cheesy prospecting methods with the general public's weariness of said methods... and what you have is a colossal waste of your time and money. Neither of which many of us have in great supply these days.
So, what to do instead? How can you, as I very cleverly just coined, Turn Cheese into Soul?
Over the next several episodes, I'll tackle some of the most popular "traditional" prospecting methods (like Expired listings, FSBO's, Open Houses & Internet leads) and show you ways to make them work for you ...without selling your soul to do so. ... yep, it can be done!
Sneak peak - all my Cheese-to-Soul advice will center around stepping out of the Numbers Game of prospecting - to approach your prospecting with a Quality over Quantity mindset...
FREEEEE Rookie-to-Rookie Teleseminar on Saturday Morning, December 5th
Register Here
Sounds interesting. I'll stay tuned.
Jennifer - Looking forward to the series... We don't do the traditional prospecting methods... so I am curious on your take on how to make the old prospecting methods work in the new world.
Yes! I am excited for this series.
Quality OVER quantity... now THAT is a concept everyone should be able to get into... people are NOT just prospects to be marketed to........ I am waiting with baited breath, Jen....
=-)
H, Jennifer. I've learned alot from reading your posts and I'm constantly amazed at how you put a new twist on old concepts. Looking forward to this....thanks!
Hi Jennifer,
You always catch our attention with your series..so I for one will stay tuned!
Count me in......can't wait to see how you can make this un-cheesy. :o)
I love your use of the word Cheesy! Sounds like a great idea, after all the definition of insanity: Doing the same thing and expecting different results!
Jeez - guess I better think of something clever to say...
Nah - I've had this on my mind for quite awhile now... thanks for your interest!
I look forward to your series.
Sounds interesting. I'll need to follow your tips in your next blogs!
Really looking forward to your series :)
Jennifer
Sounds good.
Good luck and success.
Lou Ludwig
On the edge of my seat!
Everyone's waiting with baited breath...LOL...looking forward, as always, to this new series.
I know, I know... caffeine's kicking in, so I'll get it on soon! Susan - your insights are ALWAYS welcome...
http://activerain.com/blogsview/1362441/real-estate-prospecting-turning-cheese-into-soul-expired-listings-fsbo-s
Thanks Jennifer. I just signed on with you SWS program so I look forward to hearing more.
Jennifer,
You have my interest peaked. I looked forward to what is to come.
Matt Naumann
I'm a big fan of SWS so I look forward to this series. I haven't been disappointed yet!
Lead generation is the fuel for the engine and Prospecting is a key ingredient in Lead Generation!