Selling Soulfully with Jennifer Allan


In Search of... Alternative Business Models

Lookin' to interview some Active Rainers who run or work under an Alternative Business Model structure in their practice of real estate.

What's an Alternative Business Model? You tell me! I'm open to any and all non-traditional methods of running a real estate business. Flat-fee, MLS-only, exclusive buyer brokerage, consulting-by-the-hour-or-job, fee pre-paid, buyer rebates, high-end luxury service, seller-option menu of services...

Be assured - NO ABM BASHING will be tolerated! This is a ABM-friendly zone ;-]

Let's talk!



It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comment balloon 9 commentsJennifer Allan-Hagedorn • May 14 2009 04:59PM


Hi Jennifer-  I have to are the very reason I found Active Rain a couple of years ago before activating my license.  I was just doing some research on what to do, because as you know....the school doesn't really teach that.  I found many articles and stumbled upon Active Rain....vwa laa!  Thanks!  At that time I was with a Realogy brand.  I have recently switched to Exit Realty...and I love it!   After hearing their business was a no brainer for me.  Exit is becoming the fastest growing real estate company across North America.  It's like Wal-mart......every agent helps build the company and gets a piece of the pie.  A lot of people don't understand it....but after some research....they see it's pretty amazing.  Thanks again for being such a big part of my first couple of years.

Posted by Tina Allen (Exit Realty Tri-County) over 11 years ago

This is a good topic for a discussion. I think a lot of new alternative business models will come out of this changing market. My goal is to take my business 100% online. I want to be able to handle the entire transaction from first contact to closing via the Internet. My ideal transaction is to never talk to the buyer and seller.

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) over 11 years ago

Sounds interesting to me, keep us up to date!

Vegas Bob

Posted by Robert Vegas Bob Swetz over 11 years ago

I can't imagine conducting my business without talking to and meeting my buyers, but everyone has to find his or her own style.  My team opts for going above and beyond with superior service before, during and after the real estate transaction.  It is a people-centered, personalized program that means extra work for the agents, but we do develop some pretty cool relationships and many referrals...not every time, but often enough to make it worth it.

Posted by Dianne Deming (RE/MAX Realty Group) over 11 years ago

Hi Jennifer, we are starting to explore the auction market . I have a Realtor working for me and when we talked about this, as she was the driving force behind it, She asked how do we make money? My answer was we charge a fee. Silence in the room as all the light bulbs went on. So we are in the early stages but fee for services as they realte to auctions are something we are going to explore and I think do

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros ( over 11 years ago

I don't know if we practice the "alternative business model" but we definitely don't pressure any of our clients.  When we host open home, and we do that about every weekend for our listings, we don't require sign-in or other contact numbers.  We feel that if the buyer is impressed with our knowledge they will contact us again.  We try not only to sell the home but also the community.  

Posted by Anja Kerstens, GRI, CDPE, CHS, ASP, Selling Silicon Valley Real (Coldwell Banker Residential Brokerage) about 11 years ago

Jennifer our company has an alternative business model. We used to have a traditional real estate company prior to 1991, when we decided to make our entire company an Exclusve Buyer's Office. We do one side of the transaction with the buyers as our clients. We have no regrets from making this decison back when it was unheard of to only represent buyers. We were the first in RI to have an EBO.

Posted by Kathleen Ann Pacheco-Corbett, Realtor, RI-MA, CEBA, Master, e-Pro, ABR, ABRM, GR ((FIRST Exclusive Buyer's Office Providence-RI) ) about 11 years ago

I would like to hear more about this subject.  It has always been of interest to me.  Thanks, Jennifer.

Posted by Georgia Emmett-Hudleston, Gulf Breeze, Pensacola, Pace, Milton Realtor (Xcellence Realty) about 11 years ago

Georgia - Me, too! I've scheduled a teleseminar on the topic for August 1st... it's part of my Summer of Soul package.

Kathleen - Wow - 1991! That must have been really revolutionary for the time! I'd love to hear more - shoot me an email.

Anja - Well, I'd say that's definitely NOT the norm! An approach after my own heart.

Charlie - I've been hearing more and more about auctions. Keep me posted, okay?

Dianne - that's how I've always run my business and besides being a profitable model, it's certainly more fun that way, doncha' think??


Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) about 11 years ago

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