Selling Soulfully with Jennifer Allan

On January 6th, in the SWS Virtual Studio, we did a little show on Using Contact Management to Sell with Soul. Judging from the post-show questions, comments and generally positive feedback, the topic is of much higher interest to the real estate community than I gave it credit for!

So...on January 27th (tomorrow), we're going to pick up where we left off and SHOW you (not just tell you) how to use your contact management system to generate business and referrals from your sphere of influence - that is - how to use the conTACT management features of your system to soulfully reconnect and stay in touch with the people you know... and the people you meet.

If you don't have a contact manager yet, don't despair! The show will still be helpful and informative and might just inspire you to take that next step and commit to getting a contact management system of your very own. I hope it does, anyway. It really is important.

Using webinar technology (that is, you'll be able to follow along on the computer screen as I demonstrate various techniques), I'll walk you thru how I use contact management technology to, to put it bluntly, make money. It's pretty simple stuff, actually, but in so many cases, simple is ... simply better.

We'll talk about acknowledging birthdays and other important dates; how to group and categorize your sphere without overdoing it; how to set up action plans and tasks to stay in touch your sphere of influence both on an individual basis and with mass-communications projects. Stuff like that.

Again, we'll be using webinar technology, so you'll need to be in front of a computer with a high-speed connection to get the most out of the show.

Oh, one more thing. If you don't have a contact management system and are looking for one, try mine. It's called Ixact Contact and you can get a 60-day free trial by signing up here: http://www.ixactcontact.com/JALM. I highly encourage you to explore the site a little before the show so that it looks familiar to you, which will make it easier to follow along.

Join us?

THE DETAILS
Date: Thursday, January 27th, 2011
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern (you'll need to show up a few minutes early to download the webinar software!)
Duration: 60 - 90 minutes
Equipment Needed: A computer with a high-speed connection and speakers. 
Cost: Free to attend live, but you must register, HERE.

REGISTER FOR THE WEBINAR HERE!

THE CONTACT MANAGEMENT WITH SOUL SERIES
Part I - The Unanswered Questions
Part II - The Two Things a Contact Manager Should Do Very Well
Part III - Creating Reasonable Expectations for Your Contact Manager
Part IV - "But I Can't Afford a Contact Management System!"
Part V - Contact Management Pays for Itself - if you use it!
Part VI - Which System do I Recommend?

And now a word from our sponsor...

The Winter of Soul Teleseminar Series kicks off on November 18th with a show about...ho hum...Creating Your 2010 Business Plan. Nah, it won't actually BE ho-hum, but I'll admit - it might not be the MOST exciting program in the series. But definitely worth tuning in for as our hearts and minds and bank accounts look toward the future...

The 2009-2010 Winter of Soul program is a 10-session series of teleseminars on topics of interest to the soulfully-inclined real estate community. They're scheduled throughout the winter season - from November to March - typically on Wednesday evenings or Saturday mornings. All are recorded, so if you can't make them live, you'll be able to listen in later at your leisure. The tentative schedule is below.

How much? $59. For over 800 minutes of soul!  

;-]    

Questions? Just ask!

The 2009-2010 Winter of Soul Tentative Schedule

Creating Your 2010 Business Plan - Everyone knows you're supposed to have a written plan. Have you done yours? No? Let's do it together in this kick-off to the 2009-2010 Winter of Soul. Wednesday afternoon/evening, November 18th

Alternatives to Referral-Begging - It's really not necessary to beg, bribe or even "remind" your friends to send you referrals. In fact, this behavior might actually be counterproductive to your goal of GETTING referrals from the people you know. I'll show you what to do instead. Saturday morning; January 16th

Open House Strategies - A panel discussion with four master open-housers on effective techniques to attract visitors, build rapport, get valid contact information (and permission to use it), and much more. Saturday morning, January 23rd

Why Isn't My Listing Selling? - ARGHGH! Why isn't my listing selling? I priced it right, made up a pretty brochure and I hold open houses every weekend! What else can I do? (And no, the answer isn't always "reduce the price."). Saturday morning, February 13th

Selling with Her Soul - For Ladies Only (and the men who love them) - A potentially politically INcorrect discussion on how there's nothing wrong with being feminine in today's gender-neutral world. No, you DON'T have to become a man to succeed; quite the opposite in fact! Mary Beth Bonacci joins me for what I promise will be a fascinating show. Date TBD

Social Media and Your Sphere of Influence - Don't spam your sphere! ...and other tips for effectively using social media in your sphere of influence business model. Saturday morning, February 20th

Rethinking the List(en)ing Presentation - Do you really need a formal listing presentation? Maybe... but maybe not. A panel discussion on various approaches to seller interviews. Saturday morning, January 9th

Don't Be Dorky, Be YOU! - Why is it that real estate agents, many of whom are otherwise fascinating creatures, insist on being dull as dirt in their written communications? You don't have to be a professional writer to create interesting letters, newsletters or online profiles that will make the reader smile... instead of yawn. Date TBD

B.R.A.N.D.'ing with Tom Gosche - Back by popular demand from the Summer of Soul, Tom Gosche, branding expert, joins us to share his unique perspective on personal branding that actually reflects who you are... and inspires you to become the best YOU you can be. It's good stuff. Wednesday afternoon/evening, December 2nd

Beyond Virtual Tours - Virtual Tours aren't just for listings anymore! So far, my friends at CPG Tours and I have come up with nearly 20 promotional uses for virtual tours outside of marketing your listings. Easy-as-pie to put together and a lot of fun to distribute. Saturday morning, March 6th  

Register for the Winter of Soul for $59