*SOI = Sphere of Influence = People Who Know You
"How can I prospect to first time buyers?"
"How can I meet newly married people?"
"How can I get my name in front of divorcing couples?"
"How can I market to renters?"
"How can I meet newly dead people (or more specifically, their heirs)?"
These are questions I read every day here on Active Rain and on the other real estate agent forum I moderate (www.agentsonline.net).
Responses are fairly predictable - "Hold buyer seminars, mail to apartment complexes, write to attorneys, attend bridal fairs, prospect to funeral directors and watch the obituaries."
But here's the thing. The people you already KNOW, know first time buyers, married people, divorcing couples, renters and yes, even dead people's heirs. They also know couples with new babies, investors and relocating families.
So, it's your choice. You can bombard your target audience of strangers with your (expensive) marketing materials, hoping for a hit, or you can reconnect with the people who already know you and guarantee yourself one (or two or three or four or a dozen).
Our industry has made prospecting way too complicated and counter-intuitive. It doesn't have to be. Back up, calm down and use the brains God gave you to find your next clients. They're all around you.
- Rely on my SOI? I don't know anyone who wants to buy or sell right now!
- SOI Gone Bad - 21 Ways to Blow it with Your SOI
- I Want to Start Marketing to my SOI!
The Exceptional Agent Project is Live!