Selling Soulfully with Jennifer Allan

"The more fun you have selling real estate, the more real estate you will sell!"

I believe this with all my heart. When I'm having fun and feeling good, my business explodes. Have you ever noticed that one great phone call begets another ... and another? When you're rolling in MoJo and you know you're hot stuff... the whole world seems to think so, too.  And that phone RINGS!

So, how to keep the MoJo Risin'? By ramping up your cold-calling and door-knocking efforts? By committing to yet another expensive monthly postcard campaign?

Uh, no. Not for me at least.

If I were to force myself to make phone calls to strangers on a regular basis, I'd be a mess. Because that's not ME and it's not FUN.  And I can guarantee you it would be incredibly UNproductive time for me, in more ways than one. Not only would I be utterly wasting my time during my stranger-pestering activities, but I'd also be one depressed, MoJo-les real estate agent. Which is bad for my mood... and therefore my business.

So, what's FUN for you? Do that. Often. Okay, well, if the only fun things you can think of are sleeping and reading, those might not work, but otherwise... what makes you smile? What would you do more of "if you only had the time?"

Chances are, most of the things you enjoy doing involve being out in the world where other people happen to be. And if you're out there too, being yourself, having fun, you'll be magnetic. And it's REAL EASY to let people know you're a kick-a$$ real estate agent (assuming you believe that yourself) when you're in a good mood and feeling foxy.

Don't tell me you don't have time to have fun. Puh-leeeeaze! Life's WAY TOO SHORT for that attitude, doncha' think? Sooooooo.... it's the first weekend of summer - GO HAVE SOME FUN!

As my loyal readers know (my, that sounds pretentious, doesn't it?), I recently re-entered the Wonderful World of Real Estate Sales, after two years away on a sabbatical WRITING about the Wonderful World of Real Estate Sales.

My re-entry into the biz was prompted by a number of factors, one of which was an unintentional challenge by Loreena Yeo back in September. In a nut, she asked if I thought the early success I enjoyed in my real estate career, back in the mid-90's, was due more to the strength of the market, rather than the strength of my business strategy (specifically my 100% SOI model).

So, many have asked how it's going for me, now that I've been back in the trenches a few months.

FABULOUS.

Frankly, I'm stunned at the warm welcome I've received from my sphere of influence, many of whom I haven't spoken with in years. More than once, more than twice, more than three times since my return, I've been told by past clients that they were thrilled to hear I was back in business. They said that in my absence they hadn't met another real estate-type who knew her stuff as well as I did and who gave the impression of actually caring about her clients. HUGE SMILE.

But enough back-patting from me. Sure, compliments are nice, but how's BUSINESS?

FABULOUS.

I have two buyers under contract, three sellable listings coming on soon and four more buyers in my car. All but one are SOI (and that one came from Active Rain!). I'm not crazy busy, but considering my license has only been active for less than two months, I'm quite pleased.

So... does an SOI strategy work in this market? Oh yeah.

Thanks for asking.

 http://www.sellwithsoul.com/