Why are many real estate agents so reluctant to pursue For Sale by Owners?
Because... the techniques and strategies typically taught to go after FSBO's are dreadful! Even laughably so, if they weren't so pathetic.
The thing is - a For Sale by Owner seller is simply someone who wants to sell his house; just like any other seller wanna-be, but for a variety of reasons, he doesn't feel the need to hire a real estate agent to help him do it. But he's not some alien creature put on earth just to irritate us or make us mad, although with the pushy, cheesy, unprofessional tactics some in our industry use to tempt him to hire us, it's reasonable that he might act a bit testy or suspicious when approached by a real estate agent!
But it doesn't have to be that way. Most people, yes, even FSBO's, respond positively to people who approach them politely and professionally, with a sincere desire to help them (as opposed to a sincere desire to get a signature on a listing agreement). And, contrary to urban myth, FSBO's aren't categorically opposed to paying a real estate agent to market their homes, they just aren't convinced they'll get their money's worth.
So, as a real estate agent who Sells with Soul, you are in a perfect position to ensure that a home-seller gets his money's worth from your services... and more! Because you want and are able to be the Best Thing to Ever Happen to a Seller, right?! If so, then you can approach FSBO's without fear, without reluctance and without resorting to ridiculous scripts and scare tactics!
I'll be joined in the studio by Becky Griffin and Mollie Wasserman who will share their soulful strategies for pursuing and working with FSBO's. Sound like a good use of an hour or so? Hope you'll join us!
Date: Thursday, July 28th, 2011
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern (Please show up a little early to get settled in.)
Duration: 75 - 90 minutes
Equipment Needed: A computer with a high-speed connection and speakers or a telephone.
Cost: Free to attend live (or $3.99 to purchase afterwards), but you must register, below.
NOTE TO KELLER WILLIAMS & RE/MAX AGENTS! Do not register for SWS Teleseminar programs using your @kw.com or @remax.net email address; your confirmation will be blocked and you will not receive access instructions. The Keller Williams and RE/MAX email servers do not allow emails from the program we use to confirm teleseminar registrations. Please use your personal email address to ensure access.
The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell!
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