Selling Soulfully with Jennifer Allan


Is There Only One Path to Success in Real Estate? Uh, no. Duh. So, why...?


In mid-May, I spoke at the F.C. Tucker CE Extravaganza in Indianapolis. I was one of four speakers who each delivered a 2-hour CE-approved presentation on a topic (hopefully) of interest to the crowd of 250 or so real estate agents.

The first speaker of the day was Michael Russer - aka Mr. Internet. He talked about Dominating Your Online Market. Up next was Dirk Zeller who spoke on The Top Ten Things to Build and Grow a Successful Real Estate Team. Then me, talking about Turning For Sale Signs into Paychecks. Last, but not even close to least was the delightful John Hamilton who kept the audience awake after a long day of classes with his lively discussion on Negotiation.

Four different speakers. Four very different voices. Different philosophies, messages, approaches and strategies to accomplish basically the same goal - success as a real estate agent.  

After my presentation, several audience members pulled me aside to tell me that they loved what I had to say and that my message resonated with them "more than the other speakers' did." Now before you think I'm just telling you this to gloat, I'm 100% positive that the other speakers had similar post-program conversations.

And that's cool. Because you know what? There isn't one path to success in a real estate career. No, not even "mine." There are a gazillion different personalities who enter this business and it seems patently obvious that no One Approach Fits All is going to, well, Fit All.

But I guess it isn't obvious to many corporate real estate training directors. I can't tell you how many agents write to me in frustration that their office pushes a certain brand of training (usually affiliated with one or another Big Name trainers), to the exclusion of any other approach. These agents are usually asking me for advice on how to break it to their brokers that they are followers-of-SWS and won't be knocking on doors or begging their friends for business, but this dilemma applies to any agent, regardless of their preferred prospecting style.

In fact, every once in awhile I'm approached by a real estate broker/owner asking if I'm interested in helping him or her put together a SWS-based training program. Am I interested? You betcha. But I always tell the broker/owner that I don't think it's a good idea because not every agent is a good fit for Selling with Soul, and I hate the thought of my beloved philosophies being shoved involuntarily down anyone's throat.

So, first, hat's off to Kathy Collings and F.C. Tucker for bringing in a variety of voices to speak to their agents about successfully selling real estate.

And second, if you're in charge of your company's training program, please give some thought to offering your agents a variety of training philosophies; not just the one that resonates with you, or is, ahem, highly recommended by corporate. You might find your agents happier, more productive and more likely to stick around! Everyone wins!!

It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!









Comment balloon 28 commentsJennifer Allan-Hagedorn • July 15 2010 09:06AM
Is There Only One Path to Success in Real Estate? Uh, no. Duh. So,…
In mid-May, I spoke at the F. C. Tucker CE Extravaganza in Indianapolis. I was one of four speakers who each delivered a 2-hour CE-approved presentation on a topic (hopefully) of interest to the crowd of 250 or so real estate agents. The… more
Live in the SWS Studio Wednesday, July 14th - From Expired… to Lead…
In early June, we (expired-listings-god Borino and I) held a teleseminar in the SWS Virtual Studio about Soulfully Prospecting to Expired Listings Our goal was to assure agents who Sell with Soul that they can, indeed, succeed with expireds… more
Should You Take Real Estate Advice from a Republican?
I rarely write about politics. Mostly because I don't care about politics. I'm clueless about politics. I've never attended a City Council meeting and I have no idea who my state representatives are. Put me in front of the TV during a political… more
Selling Real Estate Nights & Weekends Is Not the Answer… But…
In the last week, I've been contacted by three (or was it four? ) aspiring real estate agents who began the conversation with some variation of the words "I know you don't approve of selling real estate part-time, but… " and… more
A Soulful Approach to Expired Listings - this Saturday Live in the…
I used to lump the pursuit of expired listings (and for that matter, FSBO's) into the same category as cold-calling, door-knocking and farming. As in (and I quote from the introduction of Sell with Soul ): "For those of you who… more
"What Do I Blog About? " - This Saturday!
Just a head's up… every week (or so), on no specific day (shooting for Mondays, but life gets in the way sometimes), I'll be posting an updated calendar of the upcoming free teleseminar shows in SWSLand. I'm putting the summer calendar… more
Rookie Real Estate Agents - Revisiting Full-Time Versus Part-Time in…
Whether or not one can succeed/survive in this industry doing it part-time is always a good topic for debate. Emotions run high, tempers flare, feelings get hurt. Bummer. But it really is an important question, especially TO those… more
Don't Let Your Bad Mood Lead You to a Bad Decision
Two Saturdays ago, we finished up the Winter of Soul (a 12-session teleseminar program about topics of interest to the Sell with Soul crowd) with a show about Getting UNStuck* - that is - how to regain your mojo when this business threatens… more
What Does it Mean to "Get Business From the Internet? " -…
And fun was had by all (well, I had fun anyway) on Wednesday evening in the SWS Studio! My four esteemed guests, Lenn Harley Ro bin Sherman Karen Rice and Renee Burrows gathered around the virtual table and answered all your questions… more
"What Does it MEAN to Get Business from the Internet? "
What does it mean to "get business from the Internet? " I dunno. I've never really done it, as a real estate agent anyway. Oh, sure, I get a hit every now and again from my (nearly abandoned) real estate blog, my Facebook page, and my… more