Romancing the 'Hood? What on earth does that mean?
You've heard of geographic farming, right? Where you blanket an area with your marketing in hopes of becoming the go-to agent in the neighborhood because the homeowners there recognize your name and know how to reach you when they have a need for real estate services? Well, Romancing the 'Hood takes that a step further so that all those homeowners not only know your name, but they also LIKE you, or at least, they like what they know about you and therefore are even more likely to hire or refer you.
That was the topic of the most recent teleseminar show in the SWS Virtual Studio. At the end of the show, we polled the audience for their favorite ideas, strategies or tips... and here's what they told us:
Favorit-est Tip #1
Order 'hood-specific "Top Ten" Magnets to mail out and make available at open houses. This not only guarantees your magnet will be of value, but may also endear you to the local shop-owners featured. Read more here.
Favorit-est Tip #2
Be authentically YOU in your 'hood marketing - don't be afraid to let your personality shine through in your mailings, advertising or self-promotional material. Use common sense (e.g. you probably don't need to share your opinion on the pro-life/pro-choice debate), but neither should you try so hard to be liked by everyone that you're just boring!
Favorit-est Tip #3
Do open houses in the 'hood and pre-market the heck out of them. Don't use your open house to "pick up buyers" (that attitude scares visitors away); just promote the house itself and be non-predatorily pleasant to everyone who comes in the door.
Favorit-est Tip #4
Choose the 'hood to romance based on your comfort level relating to the people who live there, or want to live there, not just based on the price range.
Favorit-est Tip #5
Become a "regular" in the 'hood's restaurants and shops. Find non-cheesy ways to let the business owners and staff know you're in real estate (e.g. "I need to find a closing gift for a client who just moved to town - do you have any suggestions?")
The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell!
Order Your Here!