In March, we did a little show in the SWS Virtual Studio called "Getting Lucky in Real Estate" where I invited a few successful agents to join me in a discussion about what they've done (and continue to do) to generate business for themselves without really trying.
Well, the registration and attendance were among the best of any show we've ever done, so we figured - hey, let's do it again! So, on April 26th, we're having two more "lucky" SWS'ers join us to tell us all about their "luck" in finding clients to serve, without spending a fortune or even much time doing it.
Here is the description we posted for the first show... so instead of reinventing the wheel, I'll just let you read it again if you like! Or you can just scroll down to register for the show.
Last fall, I was talking with an agent about our coaching program here at SWS. She was interested in hiring me to help her work through some of her business-related challenges such as choosing a contact management system, creating and implementing transaction checklists, setting goals; basically just getting better organized and in control of her day-to-day activities.
Sounded good to me - I LOVE that stuff and fancy myself an expert in such matters. But out of curiosity, I asked her why she hadn't mentioned needing help in her business-building (i.e. prospecting) efforts and she said something like: "I suppose I should focus on that more, but I guess I've just been lucky. I seem to have a steady stream of business without really doing anything special."
It reminded me of a quote I made back in 2001 when I was the agent of the year in my RE/MAX office and was being interviewed about my Secrets of Success. I said "The phone rings, I answer it, and I have a great new client."
IS it luck when business just seems to flow in without undue effort or expense? Of course not! Someone is doing something right, perhaps without even realizing it because what they're doing "right" feels so natural it doesn't seem like they're doing anything at all!
That's what we're going to talk about in the Getting Lucky in Real Estate show. How two successful SWS agents "Get Lucky" on a daily basis when it comes to finding buyers and sellers to serve. And no, it has nothing to do with secret trigger words or free reports or dorky elevator speeches - but everything to do with being REAL, being GOOD and being OUT THERE!
Date: Thursday, April 26th, 2012
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern
Duration: 60 - 90 minutes
Equipment Needed: A computer with a high-speed connection and speakers, or a telephone.
Cost: Free, but you must register, below:
The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell!
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