I was in a UPS Store yesterday here in Pensacola. Actually, it wasn't a UPS Store - it was some other Pack-n-Ship store, but anyway...
Behind the counter was a cute little sign that said "$5 Charge for Whining."
Now, I wasn't whining at the time and had no intention to, but I still felt a little insulted, even scolded. Call me sensitive, but I didn't feel it was appropriate for an establishment I was honoring with my business to pro-actively scold me if I chose to make a complaint.
How is this relevant to the real estate industry?
Well, lately I've seen a lot of jokes, blogs and videos making the circuit that ridicule and insult the real estate buyer and seller. The seller who insists on overpricing his overimproved dog of a house. The buyer who runs his real estate agent(s) ragged searching for just the right under-market property.
The person posting the joke, blog or video clearly thinks rather little of his or her potential clientele, and the people who comment favorably on and re-post the item appear to feel the same way. I cringe when I see someone comment "I'm reposting this to my Facebook page - this is GREAT!"
If I were searching online for someone to represent me in a significant transaction (or even an insignificant one) and saw something on a blog, website or Facebook page that ridicules, scolds, insults or belittles me, the potential customer, I can't say I'd be tempted to give them a call. Right or wrong, I think my business is a gift to the person I choose to honor with it and I'd much prefer they feel the same way.
So, yeah, I get it. Times are tough, nerves are ragged and tempers are short. But if you truly feel your clients are a bother, please keep that to yourself. Once it's online, it's forever!
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