Selling Soulfully with Jennifer Allan

head_left_image

Nine Attributes of an Exceptional Real Estate Agent

Before Christmas I posted a blog about a show we did in the SWS Virtual Studio called "Are You the Best Real Estate Agent You Know?" In that blog, I described three reasons you might WANT to BE the best agent you know, and promised to continue the conversation with some concrete attributes or characteristics that someone who IS the best agent they know might possess.

So, 'cause I usually keep my promises, below are nine attributes (skills, services and masteries) of what an agent I'd be excited to hire to represent me should bring to the table:

1. Market Mastery - the agent understands the nuances of the local real estate market - at least the segmentNeighborhood of it that affects ME!


2. MLS Mastery
- the agent is intimately familiar with the MLS and therefore makes pricing recommendations based on data that is complete, relevant and accurate.


contract3. Contract (and Disclosure) Mastery
- the agent understands and can explain each and every provision in the contracts and disclosures I'll be asked to sign, and ensures that I understand how each provision affects me.


4. Pricing Expertise
- related to #1, the agent understands the nuances of the specific market area(s) that I'm buying or selling in, and how various features and amenities (or lack thereof) affect the market value of the properties there.


5. Photography Skills
(or willingness to hire a photographer) - the agent understands the importance of having great photos online and is willing to invest the time and money to either take great photos him or herself, or hire someone to do it.

handyman
6. Basic Understanding of Home Construction, Repair and Local Architecture
- while I don't expect my agent to be a licensed contractor, I do expect them to understand basic issues of home construction and repair so they can speak intelligently to me about issues that may arise during our transaction. This knowledge will enhance their credibility with me tremendously.


7. Good Problem-Solving and Negotiating Skills
- the agent doesn't fall apart and go all drama-queen (or king) on me when the going gets a little rocky. They stay calm and focused, and tackle the problem head-on. They are skilled, confident negotiators.


8. A Great Team -
the agent has a great team. If I need a referral to the best lender, inspector, handyman, house-cleaner, structural contractor, roofer or painter in town, my agent knows who that is and will set me up.


9. Great Systems in Place to Track Transactions 
- the agent has detailed checklists and follow-ups in place so that things don't slip through the cracks or get forgotten when they get busy or distracted.

So, whatcha' think? Do these sound like the characteristics of an agent you'd hire to take care of your real estate transaction? Any others you'd like to add... or any of these you don't think belong on the list?

If you'd like to participate in a survey I'm doing on the matter, just go here: http://survey.constantcontact.com/survey/a07e5ghv78kgwdi99ia/start and tell us what YOU think!

 

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 132 commentsJennifer Allan-Hagedorn • December 28 2011 08:55AM
Nine Attributes of an Exceptional Real Estate Agent
share
Before Christmas I posted a blog about a show we did in the SWS Virtual Studio called "Are You the Best Real Estate Agent You Know " In that blog, I described three reasons you might WANT to BE the best agent you know, and promised to… more
RE-BLOGGED: Can we all stop pretending that we are Doctors and…
share
Not that this blog needs any more exposure (150 comments and counting! ), but just in case a few of you missed it, I'm reblogging here. I have so many thoughts of my own to add and I'm sure I'll be doing just that over the next few weeks, but… more
Are You the Best Agent You Know? Three Reasons You Want to be!
share
On Thursday, December 15th, we convened in the SWS Virtual Studio f or the last time of the 2011 season for our final show entitled "Are You the Best Real Estate Agent You Know " Fun was had by all (well, I had fun anyway), as we… more
Were You an "Order-Taker" During the Boom? I wasn't!
share
Every once in awhile I hear or read something along the lines that those of us who worked in the real estate industry during boom years (or even stable ones) were simply "order-takers" who showed up to work most days and cashed… more
Are You The Best Real Estate Agent You Know? A Free Teleseminar in…
share
Are You The Best Real Estate Agent You Know? Perhaps that's a personal question, but it's one every real estate agent on the planet should ask themselves in the privacy of their own thoughts. ARE YOU an agent you could confidently and… more
My Sign is Prettier than Your Sign!
share
I just got off the phone with one of my consulting clients. Poor guy. I nearly took his head off with my impassioned rant about the priorities of the real estate industry. He handled it well, I must say, although I could tell his patience with his… more
80/20 Prospecting/Service Model? Let's turn that around… Can I…
share
THANK YOU THANK YOU AR Gods for featuring my little rant last week about whether or not an 80/20% business model (where 80% of one's time is devoted to prospecting and 20% devoted to client care) is a wise course to take in a real estate… more