Selling Soulfully with Jennifer Allan

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A Final(?) Word About Doo-Dads... To Paraphrase the Golden Rule...

After my Soulful Doo-Dads teleseminar a few weeks ago, I was asked a great question by an agent who had attended the show. He asked (very nicely) why I thought reusable grocery bags were cool (aka "soulful"), yet a meat thermometer sent with a personalized magnet with grilling tips was cheesy. He wasn't arguing with me, just curious. After all, I'd made the statement that I believe Doo-Dads should either be representative of the professionalism of the agent (no personalized fly-swatters!) and/or be of true value to the recipient.

"So, JA, tell me - what's the difference? Why do you like one, but not the other?"

My answer? After stumbling around searching for just the right response to clear things up for him, I came up with this little piece of brilliance:  

"I dunno. I just do."

And that answer might actually be good enough. It comes back down to the Golden Rule - to paraphrase:

"Doo-Dad unto others as you would like to be Doo-Dad'ed unto!"

I can't possibly know for sure what my sphere would find useful or valuable (although I can probably accurately guess what they'd find stupid or cheesy). So, perhaps the best I can do is to ask myself what I would like, what I would appreciate, and what I would keep... 

And Doo-Dad (or not) accordingly... 

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Comment balloon 7 commentsJennifer Allan-Hagedorn • October 27 2010 07:09AM
A Final(? ) Word About Doo-Dads… To Paraphrase the Golden Rule…
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