Selling Soulfully with Jennifer Allan

head_left_image

A New "Game" Plan for 2010

Begging

As it happens every year ‘round this time, New Year's resolutions are being made with a vengeance.

In our world of real estate sales, these resolutions tend to focus on revving up one's prospecting efforts in hopes of having a Great New Year. Promises to more fully commit to a cold-calling or door-knocking campaign, to more aggressively pursue expired listings and FSBO's, to formally choose a farm area or finally figure out what SEO really means.

All well and good. I wish you luck with that!

But in addition to all these Numbers Games, I submit the following plan for your consideration...

Rather than attempting to contact 100 people a day in hopes of catching the attention of a few, how about trying to impress just a few every day, in hopes of making a memorable impression on every single one? If you were to impress two people a day, at the end of a year, that's over 700 people on the planet who think you're really cool - instead simply sort of recognizing your name from your mass-marketing efforts.

Instead of pestering your sphere of influence once a quarter with requests for referrals (which I promise you are not welcomed with open arms), try reconnecting with the people you know as a friend or acquaintance first - a friend or acquaintance who happens to sell real estate.

Instead of focusing all your time, energy and budget on hunting down new prospects, spend at least half of that time being a kick-a$$ real estate agent for those clients who have already honored you with their business.

It is possible to run a perfectly respectable real estate business without doing ANY formal prospecting other than what I describe above. If the people in your world think you're a pretty darn cool person AND a terrific real estate agent, they'll take great care of you throughout your career.

No game-playing required.

 

Join us on January 16th for a FREEEEE Teleseminar on the
Dangers of Referral-Begging (and what to do instead).
Register HERE!

 

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 96 commentsJennifer Allan-Hagedorn • December 28 2009 07:34AM
A New "Game" Plan for 2010
share
As it happens every year ‘round this time, New Year's resolutions are being made with a vengeance. In our world of real estate sales, these resolutions tend to focus on revving up one's prospecting efforts in hopes of having a Great New… more
Turning Cheese into Soul - Send(ing) Out Cards the Soulful Way
share
A long time ago (last week? The week before? ), I promised to continue a little series I was running about Turning Cheese into Soul - that is - taking yesterday's tired old prospecting techniques and making them less, um, cheesy. Well, I got a little… more
A Live Interview - The Sincere Introvert: Sincerity and Vulnerability…
share
The live show is over - but here's a link to it. I had a great time; hope the audience did, too… there's some good stuff here if I do say so me-self. Thanks Jon Hey, if you have a minute (okay, an hour) in the middle of the… more
Real Estate Prospecting - Turning Cheese into Soul - Open Houses
share
After a week away (thank you Robin ), I'm back in the saddle, talking about turning Prospecting Cheese into Soul.. Today's topic is the non-cheesy Open House First, allow me to pontificate for a moment that I believe the first… more
Turning Cheese into Soul - Newsletters - The Difference between "…
share
The other day I got a very timely question from my cyber-friend Ron, considering this week's Cheese-to-Soul series Ron asked if I knew of a source for good real estate-related newsletter content that would be "meaningful" to his… more
Real Estate Prospecting - Turning Cheese into Soul - Newsletters,…
share
In yesterday's installment of the Cheese to Soul series, I commented that I might have half a dozen posts in me about how to create an effective newsletter Fortunately, or unfortunately, that might actually be true. We'll see how far I get… more
Real Estate Prospecting - Turning Cheese into Soul - Newsletters
share
Next up on the list of ways to turn Prospecting Cheese into Soul.. the ever-popular Newletter! If you've missed the first two installments, you can catch them here: Turning Cheese into Soul FSBO's & Expireds I probably have… more
Real Estate Prospecting - Turning Cheese into Soul - Expired Listings…
share
Here's the first installment in a series - Turning Cheese into Soul For the record, I have never seriously pursued Expireds or FSBO's myself however, I have BEEN an expired listing and have appeared to be a FSBO, so I speak from the… more