DORKY: A style of writing, primarily used in self-promotion, which is predictable, boring, boilerplate or just plain blah. See also The Dorky Announcement Letter, The Dorky Business Card and the Dorky Online Profile.
I know you aren't DORKY. I'll bet if I asked a dozen of your friends if you're an interesting, personable, caring, creative kinda guy or gal, they'd confirm that you are. So, why is it that those in our profession insist on creating written promotional material that screams "I'M BORING AS DIRT AND HAVE ABSOLUTELY NOTHING INTERESTING TO SAY!"
You know what I'm talking about. The corporate-inspired announcement letters we send to our friends and family when we go into real estate. Our business cards with sappy, meaningless tag lines. Our online profiles that might put the reader to sleep if they actually get past the first paragraph. Where did all that personality go? Where are YOU?
When you blog, don't be DORKY, be YOU. If you're sappy, blog sappy. If you're sarcastic, blog sarcastic. If you're funny, blog funny. If you wake up one morning frustrated as heck about something or other, blog about it. Conversely, if you're tickled pink by a recent encounter at the health food store, write about that. If you have a brilliant AHA moment standing in line at the post office, there's a blog in there somewhere!
(Oh, one caveat. If you're a sloppy writer, don't blog sloppy! Use your spell check, capitalize appropriately and be sure to use your <enter> key on a regular basis.)
Don't try to write about topics you couldn't care less about. Not a political type? Don't try to write about local political issues. Don't know much about the economy? Leave the economic outlook blogs to someone who does. Not into cultural events? Don't bother trying to write intelligently about the new opera in town. Me? Among other things, I love dogs, sushi, rollerblading and old houses. That's what I write about.
But don't worry too much about speaking to any particular audience. YOU do the talking and the right audience will find you. And you know what? If your blogs come from YOUR voice, you'll stand a much better chance of enjoying the process enough to keep it up.
Blogging for dollars is a long-term prospecting project, so enthusiasm is critical if you want to see your efforts pay off. Once your audience discovers YOU and starts to tell you how awesome YOU are (how insightful, how funny, how creative, etc.), well, that'll be some serious inspiration to keep at it! But blog with someone else's voice and eh... you'll probably throw in the towel within the month.
To summarize, to avoid being a DORKY blogger:
• Write from YOUR voice, that real person who has a terrific personality
• Write about topics of interest to YOU
• Proof-read, proof-read, proof-read
Now, go get ‘em you UNDORKY blogger, you!
Dorky Announcement Letters - DEDorked! Who ever came up with the idea that boring our friends and acquaintances to death is a good way to jump-start or re-start a real estate business?
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