Selling Soulfully with Jennifer Allan

head_left_image

"So, What is a GOOD Real Estate Agent?"

Two nights ago, I did a presentation for a local Exit real estate company on Prospecting without a Sales Pitch. When I got to the part about why I think it’s more important to be a good real estate agent than to be a good real estate prospector, a hand went up in the back of the room.

“What exactly do you mean by being a “good” real estate agent?"

Ahhhhhh…. I’m SO glad you asked.

Our industry celebrates production. Therefore, if you have lots of that (production), you are “good.” Eh, I don’t agree so much. I’ve known many a successful real estate agent who I would not in a million years accuse of being “good.” Oh, sure, they get plenty of business, but what they do with it after the paperwork is signed? Not much.

So anyway, back to the question from my audience. “What makes a real estate agent GOOD?”

My mouth could barely keep up with my brain. What I said was something like this:

“You know your market, your systems and your contracts. You are a good negotiator. You put your clients’ needs above your need for a paycheck. You know how to properly price a home. You know what your seller needs to do to get his home ready for market. You know how to build rapport with your seller so that he trusts you. You know how to take decent photos. You know how to write an appealing MLS description. You return phone calls promptly. You preview listings so you don’t waste your buyer’s time. You know how much it costs to replace a 50 year old furnace. You have a handyman, a cleaning service and a good HVAC contractor. You’re pleasant to other agents so they’re happy to show your listings or accept your offers. You keep your brochure boxes full. Your lockboxes work…”

To me, THIS is a good real estate agent. Do you agree? Or do you think that being a Master Prospector is the key to "good?"

 

sws

 

 

 

 

 

Sell with Soul II Available NOW! Reserve one of the first 1,000 copies printed (numbered & autographed) and download the eBook TODAY!

CLICK HERE for details.

 

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 28 commentsJennifer Allan-Hagedorn • May 30 2008 07:12AM
"So, What is a GOOD Real Estate Agent? "
share
Two nights ago, I did a presentation for a local Exit real estate company on Prospecting without a Sales Pitch. When I got to the part about why I think it’s more important to be a good real estate agent than to be a good real estate prospector a… more
The BEST Way to Build a Strong Sphere of Influence…
share
I've been writing for a few years now on tips, techniques and strategies to build and maintain a strong sphere of influence business model. Marketing to Your SOI? Don't You Dare! The Seduction of Your SOI: How Trying to Get… more
Sell with Soul II Off to Press!
share
Writing the book was the easy part.. It's all the details to manage after you've PUT your words on paper until you SEE those words on paper where you really earn your money. (Kinda like GETTING a listing is only the first step toward SEEING a… more
Please Tip in Cash (an alternative to Referral-Begging)
share
I learn a lot at nail shops. Weird, I know, but every time I get my toenails polished, I come away with a new revelation or epiphany. Must be some way to claim my mani’s/pedi’s as a tax deduction. So, yesterday, I had about 45 minutes… more
Gas Prices too High to "Waste" My Time with Buyers? Oh, Puh…
share
I'm so sick of hearing how real estate agents can't afford to work with buyers anymore - UNLESS that buyer has signed a buyer agency agreement AND has an iron-clad loan commitment in hand - because of the high cost of gas. What a crock. Okay,… more
I'll be happy to refer you as long as it's my idea… (that is,…
share
I got a facial the other day. Some fancy schmantzy European Spa Facial with a massage. Yummy. It was really good. And, I swear, I look ten years younger. So, I'm lying there trying to enjoy being cleansed, exfoliated, moisturized and massaged… more
Sphere of Influence Seduction Tips for Phone Calls
share
I have an SOI Business Plan (that is, a plan for how often I contact the people I know) that includes a couple of personal phone calls every week. Before I continue, let me stress that I never ever ever attempt to prospect to my SOI during these… more
Can She Do it? Take a Vacation from ActiveRain, that is…
share
My wrist hurts. My arm is numb from the shoulder down. My chiropractor tells me it's from typing too much. That sounds reasonable. I type A LOT. Coincidently, I'm going on a little vacation tomorrow - heading back to Alabama to smell my just… more
Home Seller’s Regret – Two Types – Which Would You Prefer?
share
Y’know, it’s tough being a listing agent. No matter how good of a job you do, the margin for error is huge. If you sell the house too fast… you blew it on the price and “cost your seller money ” If the house takes too long to sell… well, we all… more