Selling Soulfully with Jennifer Allan

head_left_image

Jennifer's Open Checkbook Policy

Don't be afraid to throw money at a problem to make it go away.

I call this the Open Checkbook Policy. If you've read Sell with Soul, you're already familiar with it. The Open Checkbook Policy means that you, as a buyer or seller representative, are willing to throw money at a problem to make it go away. Maybe the problem was your fault to begin with. Maybe it wasn't. Maybe it's even the fault of the agent sitting on the other side of the table!

Some agents are vehemently opposed to giving up even a little piece of their commission check to solve problems, even problems that they created. I think that's bad business. More than once, I've sat across the closing table from an agent who screwed something up and written a check myself to salvage both our reputations. Never got a Thank You from the other guy. He probably thought I was a wimp.

And maybe I was. Maybe I don't have the gumption to make a stink and create a confrontation. Maybe that's the introvert in me.

Or, maybe I realize that I have the potential to make a whole lot more money in one month than my client made last year... and that my $300 contribution (which is barely noticeable to me) means the difference between whether or not he makes his car payment next month.

Okay, so maybe that's a little too melodramatic. So I'll get practical. I Open My Checkbook because sometimes I have better things to do with my time and energy than start a fight I might lose. Maybe I'm not willing to let $100 stand between me and a $5000 commission check. Maybe not even $800. Maybe I don't want to put that buyer back in my car for another tour of the city.

And {gasp}, sometimes I even mess up. I forget to share a disclosure with my buyer. I mis-state the HOA fees. I forget to exclude the washer and dryer from the purchase agreement. In these situations, I can't Open My Checkbook fast enough.

As an introvert, I'm not a natural fighter. I can't sweet-talk or hard-sell someone into doing something they don't wanna do. So, sometimes, I take the easy way out, for me. It's only money. I can make more.

Peace of mind? That's a little harder to come by!

 

 www.sellwithsoul.com

www.swsuniversity.com

copyright Jennifer Allan 2007

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 12 commentsJennifer Allan-Hagedorn • June 08 2007 09:09AM
Jennifer's Open Checkbook Policy
share
Don't be afraid to throw money at a problem to make it go away. I call this the Open Checkbook Policy If you've read Sell with Soul you're already familiar with it. The Open Checkbook Policy means that you, as a buyer or seller representative,… more
The Alabama Miracle Puppies
share
It was a dark night… on a dark road… on a Saturday night in Dale County, Alabama. We're driving home from the Sony employee picnic… My DBF Kenny suddenly slams on the brakes. Out in front of us are puppies… 3… 4… more? Playing in the… more
Throw out the to-do list… This is what I feel like doing today…
share
What's on your to-do list today? While it probably doesn't look much like mine (since you're likely a real estate agent and I'm a real estate writer), I bet you, like me, have a long list of items that, if were all marked off by 5pm, would make you… more
Doctors and Lawyers.. and Real Estate Agents?
share
We real estate agents long to be respected by the general public. We ache to be considered as worthy of acclaim as our CPA, MD and JD friends. We fuss among ourselves when our clients appear to disrespect our time, our knowledge or, worse, our… more