Selling Soulfully with Jennifer Allan

head_left_image

A Great Niche for Introverts!

When I was a full-time real estate agent, I found myself with an unusual niche... Vacant Homes!

I was "Denver's Vacant Home Specialist!"

I LOVED it! I could do (or not do) an open house whenever I felt like it. Show up when it suited me, leave when I wanted, no worrying about small-talking with the homeowner who was trying to get her toddler ready, her dog penned up and her lunch dishes washed at 2:20 (for my 2-4 open house). I could show my listing at any time, without calling ahead. No dealing with seller complaints about agents who showed up early... late... or not at all.

Is marketing vacant homes brain surgery? Nope. But believe it or not, marketing vacant homes IS a valid specialty!

Here are just a few of the problems I offered solutions to:

~ Vacant homes don't photograph well (bring in the home stager!)

~ Light bulbs burn out with astonishing frequency

~ Who's gonna shovel the snow?

~ Mow the lawn?

~ Clean up the dead bugs?

~ Unused toilets get nasty, fast!

If you have a vacant listing, you'll be dismayed by how quickly things deteriorate into chaos. Shower curtains fall down, lockboxes jam, sprinkler systems mis-fire. Strange smells permeate the home from any number of mysterious sources. SOMEONE has to solve these problems... why not YOU?

I fell into my niche because of all the fix-n-flip investors I worked with in the late 1990's. In response to the fix-n-flip craze, I started one of the first full service home staging companies (www.stagingdenver.com) and offered free staging to my investor clients. Ahhhh, the good old days.

But, I digress. If you're an introvert and looking for a niche suitable to your personality, think about the vacant home market. Hook up with a home-stager (who offers furnishing services, not just redecorating), pack a little tool kit (lightbulbs, dusting clothes, trash bags, etc.) for your car and put your antenna up for vacant home sellers.

They're out there... and maybe they're looking for YOU!

www.sellwithsoul.com

 

copyright Jennifer Allan 2007

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 17 commentsJennifer Allan-Hagedorn • May 11 2007 08:35AM
A Great Niche for Introverts!
share
When I was a full-time real estate agent, I found myself with an unusual niche… Vacant Homes! I was "Denver's Vacant Home Specialist! " I LOVED it! I could do (or not do) an open house whenever I felt like it. Show up when it… more
Introvert Tip #2 - Always Offer Your Hand First
share
Any extrovert reading this is gonna go "HUH? Well, DUH" (extroverts can be so well-spoken - said with a smile). However, I bet some of you Ntros are going to relate. Have you ever been introduced to someone… who didn't offer… more
Using Reverse Psychology with Your FAMILY SOI
share
I'm a fan of reverse psychology in real estate I blogged about it a few months ago and have since made a long list of ways to use reverse psychology in our business. It's a fascinating concept, really. But just last night, one more… more
May I Quote You, My New Ntro friends?
share
I'm working on my third book… as of today entitled something like… "Sell with Soul for the Reluctant Salesperson: The Introvert's Guide to a Wildly Successful Sales Career" I've already found lots of terrific material in the posts here… more