Selling Soulfully with Jennifer Allan

head_left_image

Where'd my MoJoGo?

mojoI have writer's block. Oh, I can bang out a blog or two without much angst, but anything more labor-intensive seems beyond my capacity right now.

Unfortunately, I'm working on a brand new book and I've set some aggressive goals for myself (2,000-3,000 words a day which will have the book finished up in two months if I stick to it), so this disinterest in writing has me a bit concerned. And frustrated. Even a little scared. I'm sure you can relate.

So, I'm taking a mental break, quietly trying to remember what inspired me to write Sell with Soul in the first place. How was I feeling when I began the project? I mean, writing an 80,000-word book is a big undertaking! What on earth made me want to take that on back in 2003?

Well, let's see. In 2003, I was a full-time real estate agent, making plenty of money. I was newly divorced with extra time on my hands. A friend of mine, who had just gotten her real estate license, casually mentioned to me that I should write a book about how to be a good real estate agent, since she hadn't gotten any such instruction in real estate school, or in her Big Name company training.

So, I figured, what the heck? I'll write a book about how to be a good real estate agent! And Sell with Soul was born.

I didn't write Sell with Soul to make money. I didn't need to make money writing - I had plenty from my real estate business. I didn't write Sell with Soul to get famous. I didn't write Sell with Soul to inspire a revolution or even to change anyone's mind. I had no real goals or expectations at all, other than to HELP NEW AGENTS SUCCEED SELLING REAL ESTATE.

Fast forward to today. I no longer sell real estate and I'm a full-time writer. It's my job. It's how I make my living. To eat, I need to write. I now have goals, I now have expectations, heck, I wouldn't even mind starting a little soulful revolution.

In short, it's different now. I look at writing as a means to an end - that is - a financial end. As I write, I wonder how "sellable" the message is, not how "helpful" my words might be to those who need to hear them. I've shifted from wanting to create something useful to needing to create something marketable.

Thus... my writer's block.

Old Fogies (those of you who sold real estate during happier times), do you remember the feeling of looking at your prospects and clients as people you could help, rather than deals that would (fingers crossed) pay your mortgage? Remember when making that mortgage payment wasn't dependent on your buyer buying or your listing closing? When you could truly put the needs of your clients FIRST because, frankly, your life wouldn't change significantly if this or that deal didn't close?

Selling real estate was a joy back then and for our beloved rookies - I hope you get to experience that joy of HELPING your clients reach their goals, without fussing too much over whether or not you get a juicy paycheck for your efforts. It's a beautiful way to make a (good) living.

Because selling real estate well is a lot of fun and can be extremely satisfying. But when you're desperate for a paycheck, your focus shifts and your attitude changes.

Can we recapture the servant's attitude we had in days gone by? Can you? Can I?

Here's MY plan. Every morning I'm going to sit quietly and clear my head of all the noise that's accumulated there over the last 24 hours. I'm going to think about how my words might inspire, motivate or otherwise rev up a REAL person who needs my help. I'll ask for guidance, direction and most importantly, a servant's attitude.

If I do this, I think the rest will fall into place. Do you think this could work for you?

 

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 22 commentsJennifer Allan-Hagedorn • November 29 2007 10:37AM
Where'd my MoJoGo?
share
I have writer's block. Oh, I can bang out a blog or two without much angst, but anything more labor-intensive seems beyond my capacity right now. Unfortunately, I'm working on a brand new book and I've set some aggressive goals for myself (2… more
Is "Real Estate a Team Sport? " Need Advice.
share
There's a section in Sell with Soul about the "7 Myths of a Real Estate Career. " One of the myths I write about is that "Selling Real Estate is a Team Sport. " Interestingly, the only criticism I've gotten for Sell with Soul.. more
The Dorky Business Card… and my three faves from Vegas
share
I'm having fun today. I'm entering the contact information I got off of all the business cards I collected at the NAR convention. (Now, if YOU gave me a card, don't worry, I promise not to call you during dinner or otherwise pester you without your… more
Yo, Ntros! A Great Tip for Holiday Parties!
share
Wish I could take credit for this one, but I can't… so I won't. Scott Larson a fellow introvert, sent this idea to me and suggested I pass it on to my Ntro friends (although anyone, even you outgoing, charming, charismatic Xtro-types would… more
Where to Find Quality Content for Your Newsletter - the ActiveRain…
share
There's a new group in town… specifically for those who want to rev up their Sphere of Influence (SOI) campaigns for the new year, or simply take some of the hassle-factor out of their current efforts… The ActiveRain Blog Exchange is an… more
Quality Content for your SOI (Sphere of Influence) Newsletters
share
I have an idea. I need some material for my SOI newsletter. Not all real-estate-related as most of my SOI aren't in the real estate market on a regular basis. I want my newsletter to be special, of course, not the same old stuff you can buy anywhere… more
Asking for Feedback… After Asking for Permission…
share
Hey there, my beloved AR Friends! Happy Day after Thanksgiving!!! I remember during my full-time sales days when I SO looked forward to Thanksgiving Day (and Christmas Day), not only for the food, presents, love & laughter, but because they were… more
Are You a Ritz? Or a LaQuinta? Or, Gawd Forbid… an HDC?
share
I'm just now catching up on my AR reading from my week in Las Vegas. I loved Faina Sechzer's featured blog comparing the service one receives at the Ritz to the service one might receive from his or her real estate agent. I love analogies and this… more
So, Jennifer, How did the Expo Go?
share
Home. It's a beautiful word. My own bed, my own dogs, my own office. So glad to be HOME. My first NAR convention has come and gone. I spent six months of my life preparing for (and, frankly, dreading) the event, with no idea what to expect. Lost… more
Is There Really an A$$ for Every Saddle?
share
Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today's Market But after it went to press, I slapped myself in the head because there's one topic I didn't cover in the book and I should… more