Expired listings... potentially an incredible source of business, but for many agents, simply too tough of a nut to crack. After all, every other agent in your office is pursuing them, perhaps agents with longer track records or "better" sales skills than you feel you have. And you hate the idea of bothering people at home with an unsolicited phone call or, egads, a knock on the door. Besides, if the first (or second or third) agent couldn't sell the home, what can YOU do differently to enjoy a better outcome?
Ahhhhhh... great questions... valid questions... and, fortunately, ANSWERABLE questions!
In our next SWS teleseminar show we're going to talk about using a different approach with expired listings - one that won't only help you differentiate yourself from the crowd (thus giving you confidence to make that first move if that's what's holding you up), but will also give you a FAR better chance of actually SELLING the house (which gives you even more confidence as your track record builds).
Even if you aren't particularly interested in adding the pursuit of expired listings to your formal business model, consider joining us anyway. You never know when you'll be contacted out of the blue by someone whose real estate agent isn't getting the job done and gives you the opportunity to tell them what you would do differently!
If we have time (and we probably will), we'll also talk about creating consultative (i.e. non-listing) service packages for owners of expired listings.
Sound like a good use of an hour or so? Hope to see you at the show!
Date: Thursday, May 24th, 2012
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern
Duration: 60 - 75 minutes
Equipment Needed: A computer with a high-speed connection and speakers, or a telephone.
Cost: Free to attend live, but you must register, below
The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell!
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